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Rather, Shapiro identifies the bonds that connect one successful enterprise to another.

That he does this through the lens of sword-wielding ninjas is a welcome change from the dry success manuals that litter the shelves. By far the most enlightening parts of the book are the episodes in which Shapiro played a part.

Ep. 141 – Gary Shapiro, Ninja Future: Secrets to Success Author and Consumer Technology Assoc. CEO

This decades-long effort required hundreds of creative minds, dozens of competitive companies, and several government agencies all pulling in the same direction to develop a format that is the standard for the rest of the world. Shapiro had a front-row seat throughout the process. When Shapiro assumed control of CEA, the trade show was losing attendees to the competition.


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Some readers might see this as self-serving, which I think misses the point. Edition First edition. Extent xi, pages.

Isbn Subject Success in business. Library Locations Map Details.


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